» Playbrary
As technology continues to dominate attention, traditional reading habits have declined, with AI seen as the latest and possibly final threat. To counter this, we needed to make reading relevant again by blending the appeal of modern tech with the depth of books. Client
Singapore National Library
Agency
LePub // Publicis
One Show 2024
Silver
Creative Use of Technology
Silver
Gaming
Bronze
Creative use of data
Bronze
Interactive, Online and Mobile
Gongs Awards 2025
Gold
Mobile & Digital
Silver
Innovation in Media
Silver
Gong for Good: Media
Silver
Branded Entertainment
Silver
Digital Craft
Silver
Innovation in Mobile
Silver
Brand Experience & Activation
Bronze
Brand Experience & Activation
Bronze
Gong for Good: Mobile
Bronze
Best use of Data
» The Idea
Playbrary uses Al to transform reading into a fun, interactive game. It alters how young people engage with books by turning classic stories into video games. We utilised modern Al, including ChatGPT, with a vast library of over 250 million pages of classic literature.
This Al deconstructs regular stories into gaming plots where players can choose their paths. Their choices alter the game’s ending but maintain the original writing, the author’s unique tone-of-voice, and character dialogues. To make it accessible to everyone, we’ve launched a prompt generator that allows people to play using free versions of popular Al platforms: Llama, Gemini, ChatGPT, ClaudeAl, MISTRALAI
By allowing young readers to live through the stories and influence outcomes, great works of literature are preserved and made more relevant to the individual, enhancing engagement and encouraging potential readers to borrow the books.
https://playbrary.ai
Reading is back in the game!
ZDNET
One Show 2024
Silver
Creative Use of Technology
ABOUT AI
Playbrary is an AI-first concept. It is utilised throughout the process, from product development to creative asset generation. Only by using AI can it achieve the level of scale and automation required to transform any classic book, currently with over 3000 titles enlisted, into a game — each with its unique story, style of writing and gameplay.
Playbrary utilises modern Large Language Models (LLMs) like ChatGPT, which are trained on extensive datasets featuring centuries of literature – over 250 million pages of the greatest stories ever written – and further trained to deconstruct linear narratives into interactive, branching storylines, create game missions derived from key character developments and plot arcs; and ensure multiple endings and scenarios that respond dynamically to players’ decisions while staying true to the original narrative and authorial voice.
KEY RESULTS
12:00 mins average playtime
2,500,000+ pages played in two weeks
60 million+ impressions in PR
These results showcase how our idea not only preserved the essence of classic literature but also transformed reading into a fun and interactive experience. By allowing players to influence the storyline and explore multiple endings, we encouraged a deeper connection with the literature, making it more accessible and engaging for a modern audience.