THE BORING PHONE — HEINEKEN / BODEGA
It’s Nice That
A playful collaboration between Heineken and Bodega turns retro technology into a statement about digital detox and culture.
Wired España
Un teléfono plegable que apuesta por la nostalgia como respuesta al cansancio digital de la Generación Z.
Uncrate
Heineken’s Boring Phone embraces retro minimalism to redefine modern social experiences.
The Guardian
How Gen Z is embracing “dumbphones” as a reaction to smartphone fatigue and constant connectivity.
Roastbrief
A bold cultural campaign positioning nostalgia as the antidote to modern digital overload.
ZDNet
Heineken introduces a retro-inspired flip phone that leans fully into nostalgia and simplicity.
Dezeen
A design-led look at Heineken’s flip phone as a statement on digital minimalism and cultural trends.
LBB Online
A creative campaign turning a retro phone into a cultural commentary on nightlife and connection.
Marketing Dive
Heineken’s latest campaign uses nostalgia to spark deeper human connection beyond screens.
LAUNDROMATCH / HEINEKEN — FOOTBALL CAMPAIGN
Contagious — Campaign of the Week
Heineken transforms laundromats into 24/7 sports bars to connect football fans in South Korea.
Contagious — Laundromatch
A creative activation turning everyday spaces into community hubs for football culture.
Marketing Dive
A clever brand experience that brings live football into laundromats for local communities.
TrendHunter
A trend-driven campaign reimagining laundromats as immersive social and sports environments.
LBB Online
Heineken partners with LePub APAC to reinvent laundromats as nightlife and football venues.
Marketech APAC
A bold experiential campaign blending football fandom, nightlife, and unexpected urban spaces.
PROFILE / AWARDS / CAREER
Lürzer’s Archive
A professional profile highlighting Carlos Yuste’s career, achievements, and creative leadership.
Reason Why
Una campaña de concienciación ambiental que conecta creatividad, cultura y sostenibilidad.
ProgramaPublicidad — Reforesta
TBWA España lanza una potente campaña gráfica en defensa del cuidado de los bosques.
Dircom Fidencial
Carlos Yuste es nombrado director de arte en TBWA, consolidando su trayectoria creativa.
ProgramaPublicidad — Perfil profesional
Un recorrido por la carrera creativa de Carlos Yuste y su impacto en la industria publicitaria.