» Reforesta
PRINT CAMPAIGN
For International Day of Forests, we wanted people to look at trees in a completely new way. By isolating real tree trunks and highlighting the hidden faces formed naturally in their rings and cracks, we revealed a simple truth. Every tree is a life that protects other lives. A forest is far more than wood and carbon. It is home.
Reforesta
Agency
TBWA Spain
We launched the campaign on March 21, turning these portraits of gorillas, owls, and tigers into quiet reminders that deforestation erases entire ecosystems. The work was picked by Lürzer’s Archive and later featured in a special exhibition during the Cannes Lions Festival, giving the message global visibility.
On a personal note, this project taught me something important. Sometimes the strongest ideas come from nature itself. You just need to look long enough to see the story waiting to be told.